Thursday, 11 January 2007

Marmalade is losing popularity

image Not too long ago, I read somewhere that coffee had finally taken over from tea as the beverage of choice in the UK, now, it seems, according to this report via Slashfood, that another British favorite is falling by the wayside: orange marmalade. They say that, in the last year, 440,000 households in Britain stopped buying marmalade.

The laugh of the matter is that it was only recently that I managed to get my local supermarket to stock La Vieja Fabrica, "Autentica Mermelada de Naranja Amarga, Sin Azucar" (Sugar-free Bitter Orange Marmalade) for my breakfast, while it's forerunner - quince jelly - is a staple sold extensively here.

Apparently, we over 45's eat 81% of the stuff now and, while I do use a bit of local honey, mostly, I find most other jams too sweet for my palate. Is this a foodie fashion, or something that changes with age, I wonder?

Marmalade is losing popularity

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